This refresh was created by identifying different mission environments. Each space had it's specific colorway, emphasizing that particular mission type (e.g. maritime was blue). The graphical elements are reminiscent of software. I wanted to create beautiful imagery with emphasis on the operator. I created the visual brand story, refreshed visual style guide, and helped other designers adhere to new visual brand standards.
Tone of voice: bold, courageous, innovative, confident, inspirational
Target Audience: defense end users around the world
All copyrights held by Aerovironment, Inc.
