Brand refresh for AV. Once we defined the first-person shooter/video game look, we could get into the gritty/moody world building for AV. Identified the end user as a younger operator, so I wanted to appeal to them. I created the visual brand story, refreshed visual style guide, and helped other designers adhere to new visual brand standards. Oversaw the design direction and helped guide other designers.
Tone of voice: bold, courageous, innovative, confident, inspirational
Target Audience: defense end users around the world
All copyrights held by Aerovironment, Inc.
