This is the rebranding of marketing collateral for Circle of Friends, a salon quality haircare brand for kids. The rebranding updated the “friends” characters on all collateral, as well as the website. Products made include the following: branded shopping bags, appointment cards for salons, an informative brochure, shelf talkers, and website.
Tone of voice: friendly, relatable, fun, youthful
Target Audience: children and parents
